Psychologists Explain Why Food Memories Can Feel So Powerful

No matter the importance, memories involving food are vivid ― and they sometimes feel more evocative than other types of memories.

“Food memories are more sensory than other memories in that they involve really all five senses, so when you’re that thoroughly engaged with the stimulus it has a more powerful effect,” explains Susan Whitborne, professor of psychological and brain sciences at the University of Massachusetts.

You’re not just using your sight, or just your taste, but all the senses and that offers the potential to layer the richness of a food memory.

More.

Tags: , , ,